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Testimonials
"Aaron was instrumental in helping me develop our category strategy of identifying the best players in the world to strengthen our brand position as the dominant athletic company. Aaron then was in charge of operationalizing that strategy across the globe and maximising Nike's return on investment, working with the brand and business to find creative ways to integrate them into product and marketing plans, and leading a team locally and abroad to deliver pinnacle athlete service."
Massimo Calvelli, CEO ATP Tour
"Aaron was an integral marketing asset to us at Nike. His strategic vision for how we should be obsessing the consumer and their values to tailor our storytelling showed up in the many marketing campaigns he worked on: Dream Crazy, We Play Real, You Can’t Stop Us, among so many others."
Kristie Medak, VP, Global Apparel, Women's Sport Performance, Nike
"Aaron is an incredible partner who balances tight timelines with brand + athlete expectations. He brings a strategic POV to all marketing efforts ensuring teams see the bigger picture as we piece together the important executional elements."
Laura Felthaus, Senior Director Brand Marketing, Tonal
"Aaron is one of the best in the business! His dedication to getting the job done was crucial to our success. His extensive knowledge of the athletes...his high energy and positive attitude was contagious and kept spirits up through stressful moments during the project.I would choose to work with Aaron every single time!"
Paanii Annan, Management Supervisor, Wieden + Kennedy
"Aaron’s knowledge of professional athletes and brand ambassadors coupled with his tenure/experience as a marketer made him an integral part of our brainstorming sessions re: how we could maximize Nike’s consumer/athlete opportunities for Olympics and other sports moments. Aaron is a believer that good storytelling is rooted in authenticity, and in my experience, his persistency with this belief made all of us better - and the ultimate outcomes of our efforts were also that much better! On top of this, he is a fun teammate, he brings a passion for sports and people, and he has a natural inclusive management style."
